Context: It was a coding course for JC students after A levels. Take note, what is shared is just rough figures, and not exact numbers.
We only did 1 thing: increase the price.
| Metric | Before | After |
|---|---|---|
| Number of Students | 60 students | 15 students |
| Rate per Student | $150 per student | $600 per student |
| Total Revenue | $9000 | $9000 |
| Expense per Student | $60 per student | $60 per student |
| Total Expenses | $3600 | $900 |
| Profits | $5400 | $8100 |
With increased price, I reduce cost by 400% and increase profits by 1.5x.
Best part: nothing changed. Only price increase.
Yes, there were 4x less students. However, profits increased.
Revenue is vanity. Profit is sanity.